hmn-644: Received an H&M Coupon Message? It’s Fake

This fake H&M 64% OFF text message is fooling people. Here how I spotted it.

I receive a text message at 19:19 that nearly caught me off guard, and I want to share what I found before anyone else falls for it.

The message came from an unknown sender and appear to be from H&M, the popular fashion retailer. It said “We are offer you an exclusive 64% OFF coupon just for you, valid until 1 Feb 2026 https://ww2.hm.com/index.htmlhnorturl.at/uBICn and applycode hmn-644 to enjoy your savirgs! savings!”

The text offer a massive 64% discount and direct me to what look like an H&M website to use code hmn-644.

I almost click. Then I look closer.

The URL Is Completely Broken

Look at this mess: https://ww2.hm.com/index.htmlhnorturl.at/uBICn

This URL is malformed and broken. It appears two different links got merged together ]”ww2.hm.com/index.html” and “hnorturl.at/uBICn” are smashed into one. The scammer made a copy-paste error. Also notice it says “ww2” instead of “www2” – missing a “w”. No legitimate company sends links this broken.

The Word “Applycode” Is Written Wrong

The message says “applycode hmn-644” the words “apply” and “code” are merged into one word. Proper English would be “apply code” with a space. This grammatical error shows the message was hastily written or generate by a bot.

“Savirgs” Is Not a Word

They tried to write “saving” but misspelled it, then wrote “saving” again on a separate line. The result is gibberish follow by the correct word. No professional marketing team makes errors this obvious.

The Discount Is Unrealistically High

64% OFF from H&M via random text message? H&M is a major global retailer. They do not send unsolicited texts offering 64% discounts to random phone numbers. Their real promotions are typically 20-30% off and are advertise through official channels their app, website, and email subscribers.

H&M Does Not Send Messages Like This

The real H&M website is www2.hm.com or hm.com not broken links merged with “hnorturl.at”. H&M communicates through their official app, verified email addresses, and their website. They do not send anonymous text messages with broken URLs and spelling errors.

I Investigate Further

I search for the hmn-644 coupon code on the official H&M website at www2.hm.com. The code does not exist. There is no “hmn-644” promotion list anywhere on H&M’s official channels.

The link in the message is design to look like H&M real domain but is actual broken and like redirects to a phishing site. Scammers are impersonating H&M to steal personal and payment information.

“Discount code is not valid”

The coupon does not work. It is not a verify H&M discount code. This confirm the text message is fake and scammers are using H&M brand name to trick people.

How to Protect Yourself

• Do not click the broken URL in this message. It likely leads to a phishing site.
• Do not use the hmn-644 code. It’s not a real H&M coupon.
• Do not trust texts claiming to be from major brands with broken links and typos.
• Do verify H&M offers only through their official website www2.hm.com or the H&M app.
• Delete the message immediately. Block the sender. Report as spam.

Already Click? Act Now

If you click the link and enter any information, take immediate action. Change password on all accounts, especially if you enter login credentials. Monitor bank and credit card statements for unauthorize charges. Report to FTC at reportfraud.ftc.gov. Run a security scan on your device. Contact your bank if payment information was enter.

“I spotted the warning signs. I hope you do too.”