Your business needs many things to make it successful. A good team, capital investment, and a great product are three, but there is a fourth – search engine optimization or SEO. Businesses need SEO to efficiently and effectively connect them with customers at crucial points of their buying journeys. The sooner a customer links with your company, the more chance your business has of making a sale.
To understand a bit more about why SEO is essential, you can find the top five reasons below:
Website Traffic
It is no secret that Google is the most visited website, certainly more than competitors like Yahoo, Bing, or DuckDuckGo.
That does not mean that other search engines do not contribute to a brand’s overall visibility – because they do. It does, however, mean that Google owns most of the overall search market.
With the proper SEO in place, your business can become highly visible and a trusted resource by Google – which means more website traffic for you.
Credibility
In 2021, there were an estimated 333 million companies worldwide.
The overwhelming majority of them are micro-enterprises such as family-run businesses. Due to the sheer volume of companies, there is no way to build trust and credibility overnight.
Think of a business as a person – much like you would not trust someone in an instant, most people do not trust businesses easily either. Trust and credibility get built over time.
SEO helps to establish a strong foundation of trust. It also helps to have a quality website representing a trustworthy brand with a loyal customer base.
Building Trust
In the eyes of many consumers, a high search engine ranking is synonymous with credibility. When your website consistently appears at the top of search results, it sends a powerful message that your business is reputable and trustworthy.
This perception can significantly influence a potential customer’s decision to choose your products or services over those of your competitors.
Leverage Google
The internet is an ever-changing environment, which makes it challenging to stay on top of everything.
SEO tactics implemented on your website and across your digital properties are a proactive way to stay up-to-date with algorithm changes. Leverage Google and relay your messages for good deals, excellent services, and innovative products.
It will undoubtedly impact the buying cycle of your target market.
To get the best advice, contact a reputable SEO agency in Manchester and give them a breakdown of what you want to achieve.
Increased Conversions
According to Forbes, an estimated 5.35 billion people use the internet worldwide, around 66% of the global population.
That is a far cry from its humble beginnings, where many people thought it would simply be a fad. Modern society has developed a mobile-first mindset – when you want to know something, ask Google.
Focus on local optimizations initially. People in a specific area need to be able to find your business quickly and easily, pushing them one step closer to a transaction.
Zone in on local neighborhoods and regions to increase conversions.
FAQs
Organic SEO focuses on improving your website’s natural ranking in search results without paying for ad placement. Paid search, like Google Ads, involves paying for your site to appear in sponsored sections of search results. Both can be effective, but organic SEO often provides more sustainable long-term results.
Content is crucial for SEO. High-quality, relevant content helps search engines understand your site’s purpose and value, attracts backlinks and engages users – all of which are important ranking factors.
Backlinks are links from other websites to yours. They’re important because search engines view them as “votes of confidence” in your content. Quality backlinks from reputable sites can significantly improve your search engine rankings. A strong backlink profile is a key component of any successful B2B SaaS SEO strategy, and agencies like MADX specialize in providing these services, building high-quality backlinks from relevant and authoritative sources to boost your website’s authority and search engine rankings.
Mobile optimization is essential for SEO. With mobile-first indexing, Google primarily uses the mobile version of content for ranking and indexing. A mobile-friendly site is crucial for good search performance and user experience.
While social media signals aren’t direct ranking factors, a strong social media presence can indirectly benefit SEO. It can increase brand awareness, drive traffic to your site, and potentially lead to more backlinks and engagement.
Final Thoughts
The need for SEO is significant, but the need for quality SEO is even greater.
Only ever deal with reputable companies on your path to improved website performance – they may charge more, but they are worth every penny!
